How Mad Is Mad?

SEATTLE, WA (BRAIN)—Industry Veteran Ric Hjertberg has entered into the wheel market once again, launching Mad Fiber.




Hjertberg was the founder of Wheelsmith and Wheel Fanatyk. He was also the new technology manager at Full Speed Ahead.



“For me, all roads have led to this," he said in a press release. "Mad Fiber is the culmination of everything I’ve loved my whole life, and ultimately, it’s about a very simple vision: the dream of creating the perfect wheel. Not with preconceived notions or existing technology, but rather with carbon optimized engineering.”



Joining Hjertberg is Max Kismarton, chief technologist, and an instructor in aerospace engineering with Kansas University. Kismarton is also an engineer for one of the world’s largest aerospace firms, with engineering and production responsibility for some of the world’s most innovative aircraft, both commercial and military. His career success, accomplishments and numerous patents revolve around his ability to develop product that is simultaneously aerodynamic, reliable and lightweight—and that can be consistently and efficiently produced—making him exceptionally qualified to develop high performance bicycle wheels.